Unlock Customer Empathy in 3 Simple Steps

Collage of words related to customer empathy

We hear a lot of chatter about showing customer empathy in selling. Tapping into customer emotions early is an important key to winning deals. When we make customer connections with empathy, we’ll identify problems more accurately and get to the right solutions faster. So what exactly is customer empathy? It’s simply the skill of understanding … Read more

Boost Customer Trust in 4 Simple Ways

Hand printing TRUST in capital letters

Looking for ways to boost trust with your customers? Try these 4 simple ways … and bring in more business at the same time. 1. Customer Experts Rock Our customers demand personalized experiences from us, not generic ones. To personalize the experience and meet them where they are, we’ll need to be experts at really … Read more

Simplify Your Sales Process

Complex maze with arrow cutting through it

Gene Hammett talks simplify your sales process. His “keep it simple” belief reflects ours so perfectly we wanted to share it here. 4 ways you can (and should) simplify your sales process. The other day, my office got a new coffeemaker. To replace our single-button machine, we’d chosen a top-of-the-line one. But after unboxing it, … Read more

The Most Important Sales Skill of All

Image of a closed metal lock on a leather case.

Geoffrey James’ ideas about the most important sales skill reflect ours so perfectly, we wanted to post it on our blog. The most important sales skill It doesn’t matter how good your product is. It doesn’t matter how smart your marketing is. It doesn’t matter how personable and knowledgeable you are. If you can’t close … Read more

5 Lessons that Drive Sales

Salesperson's hand holding golf ball with $ sign on it

Golf offers lots of lessons for salespeople who want to drive sales. Let’s explore 5 key lessons we can take from golf to help sales leaders and sales reps become better sellers. Lesson 1 – Focus on Immediate Future In sales and in golf, it’s easy to dwell on the last bad thing. That’s human … Read more

How to Motivate Customers to Buy

Checklist with 5 blank lines

Motivate customers to buy and crush your sales with 5 simple actions. The first step is to understand your customers’ needs and demands. When you do, you’ll crush your sales targets because you have the code for what motivates each customer differently. What’s next? Your customers will become even more motivated to buy when you … Read more

Sales Lessons from a Golfer’s Mind

Kneeling golfer controlling mental game

There’s a great book by famed golf performance psychologist, Dr. Bob Rotella, called The Golfer’s Mind. I’ve been rereading it, as I do occasionally, and keep observing so many parallels to sales and the emotional discipline it takes to truly be the best one can be. The book is all about how to stay in … Read more

Crush Customer Demands

I want it now, not later, checked on list in notebook.

Customer needs matter, but our customers also have demands they want us to satisfy. And customers’ demands are increasing with the huge volume of information and competitive data available to them. In the age of the buyer, our customers want to feel we’ve heard their demands and will respond to them. And … How well … Read more

3 Simple Steps that Nail Sales

Word

Get to know these 3 simple steps that nail sales every time …Know, Engage, Sell.

Sure, products and product solutions are important, but we need to connect them with stronger customer knowledge. That will get our customers to buy … and give ourselves a winning formula for sales results. Read more