The past several months of COVID lock-downs have shown us just how valuable and meaningful our relationships really are … with family, friends, co-workers and, yes, our current and future customers. So how can we as sales leaders optimize our customer relationships to make them survive and thrive as we move forward? Here are 4 … Read more
We hear a lot of chatter about showing customer empathy in selling. Tapping into customer emotions early is an important key to winning deals. When we make customer connections with empathy, we’ll identify problems more accurately and get to the right solutions faster. So what exactly is customer empathy? It’s simply the skill of understanding … Read more
Looking for ways to boost trust with your customers? Try these 4 simple ways … and bring in more business at the same time. 1. Customer Experts Rock Our customers demand personalized experiences from us, not generic ones. To personalize the experience and meet them where they are, we’ll need to be experts at really … Read more
Gene Hammett talks simplify your sales process. His “keep it simple” belief reflects ours so perfectly we wanted to share it here. 4 ways you can (and should) simplify your sales process. The other day, my office got a new coffeemaker. To replace our single-button machine, we’d chosen a top-of-the-line one. But after unboxing it, … Read more
Selling is a lot like golf. Todd Nason’s article resonates so completely with our beliefs we wanted to share it here. Selling is a lot like golf A friend and I were talking about our golf games on the weekend and how each of us was feeling about different facets of our games. “I’m hitting … Read more
Geoffrey James’ ideas about the most important sales skill reflect ours so perfectly, we wanted to post it on our blog. The most important sales skill It doesn’t matter how good your product is. It doesn’t matter how smart your marketing is. It doesn’t matter how personable and knowledgeable you are. If you can’t close … Read more
Motivate customers to buy and crush your sales with 5 simple actions. The first step is to understand your customers’ needs and demands. When you do, you’ll crush your sales targets because you have the code for what motivates each customer differently. What’s next? Your customers will become even more motivated to buy when you … Read more
Customer needs matter, but our customers also have demands they want us to satisfy. And customers’ demands are increasing with the huge volume of information and competitive data available to them. In the age of the buyer, our customers want to feel we’ve heard their demands and will respond to them. And … How well … Read more
Get to know these 3 simple steps that nail sales every time …Know, Engage, Sell.
Sure, products and product solutions are important, but we need to connect them with stronger customer knowledge. That will get our customers to buy … and give ourselves a winning formula for sales results. Read more
Ask 7 questions to build customer trust. What do your customers say about you? Do they say … Always looks out for me? Works hard to earn my business? Makes me feel like I made a smart decision? Listens carefully? Makes helpful suggestions? Builds my trust? Makes it easy to do business? So how many … Read more