Get to know these 3 simple steps that nail sales every time …
- Know
- Engage
- Sell
Sure, products and product solutions are important, but we need to connect them with stronger customer knowledge. That will get our customers to buy … and give ourselves a winning formula for sales results.
know Your Customers
Each customer is unique and customers’ needs and expectations vary widely. This customer uniqueness presents us with a different kind of sales challenge. To meet the challenge, we’ll need to personalize our approach and our product message for each one of our customers. We’ll need to focus on them and their unique set of needs to really get to know them.
how?
So how can we get to know our customers better? Searching on LinkedIn and other social platforms for areas of interest you share with your customers is a great place to start …
- What connections do you share?
- Do you have similar work experiences?
- Do you belong to the same groups?
- How do your customers spend their free time?
- What are their favorite activities?
- What about family?
- Where do they vacation?
Engage Your Customers
Answers to these questions – and others you come up with – will help you get to know your customers on a deeper level. Now you’ll have valuable insights into what you can use to engage them best.
Sell Your Customers
Once your customers engage with you, we know they’re much more likely to look to you for a solution when they’re ready to buy.
And isn’t getting our customers to buy what this is all about?
Image thanks to Gerd Altmann from Pixabay